THE GOTHAMTROTTER BLUEPRINT

 
GothamTrotter Blueprint
 

KICKOFF

We told participants to head to TriBeCa park by 2PM so they could be in the best position when the hunt dropped. 

At 2PM, a link to a secret microsite was posted in our Instagram bio. Once clicking the link, you could find instructions for decoding cryptic clues, which lead you to subsequent locations in NYC.

You had to find a code at each location and enter it into the microsite to unlock the next location.

GothamTrotter Entry (Accessed)

GothamTrotter Entry (Accessed)

Location 0: TriBeCa Park

Location 0: TriBeCa Park

LOCATION 1

Clue:

In the 1920's, liquor stores and speakeasies were disguised as retail stores. Since 2008, this TriBeCa clothing store has been disguised as a liquor store.

ANSWER: J. CREW LIQUOR STORE

GothamTrotter Location 1 (Accessed)

GothamTrotter Location 1 (Accessed)

Once arriving at the J.Crew Liquor Store, you were looking for a window display with the word wines, which was the password that revealed location #2.

Location 1: J. Crew Liquor Store

Location 1: J. Crew Liquor Store

LOCATION 2

Clue:

This TriBeCa hotel boasts a 1920s movie theatre, 90s disco, and underground jazz club.

ANSWER: THE ROXY HOTEL

GothamTrotter Location 2 (Accessed)

GothamTrotter Location 2 (Accessed)

Once arriving at The Roxy, you were looking for a piece of art, "Look for the clothespin tag", which is above the restaurant, petrarca, which was the password that revealed location #3.

Location 2: The Roxy Hotel

Location 2: The Roxy Hotel

LOCATION 3

Clue:

Head down to Chambers St. where you'll find a poster museum, which has the world's largest selection of vintage and rare posters.

ANSWER: PHILLIP WILLIAMS POSTERS

GothamTrotter Location 3 (Accessed)

GothamTrotter Location 3 (Accessed)

Once arriving at Phillip Williams Posters, you were looking for a French poster with the word bourin, which was the password that revealed location #4.

Location 3: Phillip Williams Posters

Location 3: Phillip Williams Posters

LOCATION 4

Clue:

The whisper around town is that 5 separate black locks are hidden outside of a mysterious bookshop nearby in TriBeCa. Each lock is set to 1-1-6. 

ANSWER: THE MYSTERIOUS BOOKSHOP

GothamTrotter Location 4 (Accessed)

GothamTrotter Location 4 (Accessed)

Once arriving at The Mysterious Bookshop, you were looking for one of five locks to claim by unlocking one, taking a photo of it, and DMing it to us on Instagram.

Location 4: The Mysterious Bookshop

Location 4: The Mysterious Bookshop

GOTHAMTROTTER PACK

We put together our secret stash of GothamTrotter-inspired content to share with GothamTrotters after the hunt 👉 GothamTrotter Pack.

- Hypeist

Hypeist

Hypeist is a platform where brands can release exclusive products, experiences, and content to fanatics through beacon-powered scavenger hunts.