Don't think, just shoot. That's the motto of Lomography, the analog camera company dedicated to experimental and creative photography. A movement. A style of photography. You can't plan a Lomography shot, it just comes to you.


We've teamed up with Lomography for a photography scavenger hunt challenge to find NYC's best Lomographers. Equipped with just a Lomography camera, roll of film, and task list, you'll explore the city like never before and compete against others to earn a Lomography prize pack and to have your work featured in their photo gallery.


Only 20 people will be selected to participate in this hunt. Secure a spot in the hunt by Instagramming a photo you've taken that best captures your creativity using #LomoTheCity by Tuesday, August 23rd (midnight EST).

The 20 more creative entrants will be notified with further details about the hunt via Instagram DM. If selected, you'll be loaned a camera + roll of film for the hunt.


In addition to the 20 people selected for loaned cameras, you can participate in the hunt if you already own a Lomography camera without entering the Instagram challenge above. However, you must DM us (@hypeist) on Instagram to get on the official list. Make sure to bring your Lomography camera to the hunt -- you'll be supplied a roll of film if you bring your camera.


Once the hunt ends, your film will be developed by Lomography, which will then be entered into a voting competition. Based on votes, four Lomographers will win gear and have their photos from the hunt displayed in the Lomography Gallery.

1st Place: Lomo'Instant Wide Central Park Edition Camera + Film; work displayed in Lomography Gallery

2nd-4th Place: 35mm Baby Fish Eye + Film; work displayed in Lomography Gallery.

- Hypeist

*People that are not using Lomography cameras will be banned from participating in the hunt. If you were not notified about being loaned a camera for hunt, you must bring your own Lomography camera to participate.

When participating in a hunt, please practice respectful and safe etiquette, especially when interacting with others' property. For more information, review the Official Rules of this hunt and Hypeist's Terms of Use and Privacy Policy.


Hypeist is a platform where brands can release exclusive products, experiences, and content to fanatics through beacon-powered scavenger hunts.