DECEMBER 13, 2015 | 3:50PM

We're tired of all the overplayed, Instagram-spamming, 3-friend-tagging, photo-reposting Yeezy Boost raffles. All of those are long over now, anyways. So, if you've been deciding whether or not to spend last month's paycheck on a pair of Yeezy's then hold that thought for a moment. It may be time to cross your #1 ask off of your holiday wishlist, grab your beaters, and get prepared to celebrate your first-ever #Yeezmas. 'Tis the YZN, right?


The hunt will drop on Sunday, December 13th at 3:50PM EST. Use, our Instagram account, and this page to find out everything you need to know about the hunt.

We are limiting participation to a select number who are true Yeezy fans. Throughout the week, we'll be offering up opportunities to cop an invite to the hunt, so you better be ready to flex your Kanye knowledge when those times come. Keep a tab on our IG to make sure you don't miss your chance to cash in on those opps.

If you make the exclusive list, we'll notify you through an Instagram DM and provide you with all information like where to be on Sunday, who you can bring, and how to check in. Oh yeah, if you make the invite list you'll be able to bring a +1, so you better start thinking about your duo.

Jordan + Pippen? Kobe + Shaq? Pierce + Walker (Sike)? Nah... 'Ye and Hov đź‘Ś.


Once the hunt drops, you'll be searching for a hidden token - not the actual Yeezy's - for obvious reasons. The token can take many forms - amixtapeart piecemovie reference collectible, etc. - and is redeemable for the Yeezy's.

If you find the token, DM a photo of it to Hypeist on Instagram and we'll hit you back and instruct you on how to redeem it with us. After the token has been found, we'll notify all followers that the hunt has ended through a final Instagram post.  


This hunt will also feature products from Reshoevn8r, Strideline Socks, and a few others. Check back to our Instagram account and in-person at the hunt to find out more about these Easter Eggs.


Get to know Hypeist: If you've never hunted before and just started following us, make sure to read up on the basics here 👉How to Hunt

Stay Alert: Make sure you are following us on Instagram and Twitter, and have notifications turned on. Don't worry, we don't post much.

Be Ready: Past Hypeists have won by getting to the drop spot way ahead of the start time. We'll recommend the best time to get there, so stay woke and be ready to make moves.

Know the Drop: Know your strengths, know your weaknesses, and know the drop. For example, biking and skateboarding may allow you to get around faster, but if the token is hidden in a tree then you may be at a disadvantage. So if you're bringing a bike, then consider bringing a bike lock just in case. While these are 🔥, we wouldn't suggested showing up on one.

Read Thoroughly: We get that everyone is scrambling to make moves once the clue is posted. If you skim through the clues, you may miss the most important piece of information. This rule applies for the Kanye trivia challenge, as well. 

Be Careful With The Token: If you find the hidden token, do NOT let the world know - especially for this hunt. Find a SAFE place to take a photo of the token and DM it to us. 

Know Kanye Like Kim: This drop is about the Yeezy Boost, so make sure you have a good understanding of Kanye to pickup on all references and clues. Don't skip your finals to study Kanye, but if you understand our subtle and cryptic references, you will have a significant advantage over most of the competition.

Get On Our Email List: We send out exclusive information about drops to our email subscribers. It's also a way to reserve your spot in future hunts when our app drops. Subscribe here 👉 Secret Email List

- Hypeist


Hypeist #YEEZMAS Scavenger Hunt Promotion

No purchases required or necessary to enter or win. A purchase will not increase your chances of winning. Must be a permanent legal US resident to enter. Internet/Data Access and an Instagram account are required to enter.


This Promotion is sponsored by Hound Dog Labs, LLC, d/b/a Hypeist (the “Sponsor”). Offered only in the state of New York to legal residents of the fifty U.S. (who currently physically reside in the U.S.) 18 or older, and who have a smartphone or other wireless device capable of Internet access, own an Instagram account on or before 3:50PM December 13, 2015 (eligible “entrant” or “participant”), and follow @Hypeist on Instagram. Persons in any of the following categories are not eligible to participates: employees, officers, and directors of Hypeist, their respective subsidiaries, affiliates, or divisions, and the advertising and promotional agencies, and independent contractors, agents, assigns and brand/company ambassadors of any of the above organizations (hereinafter referred to, including Sponsor, as the “Promotion Entities”), and the immediate families (parents, spouse, children, siblings including foster and step-relations), or persons, whether related or not, living in the same household as any of the individuals in the preceding categories. 

Agreement by Entrant

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, and the current Instagram Terms of Use, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

The Sponsor reserves the right to cancel, terminate, or modify the Promotion if it cannot be operated, conducted, or completed as planned, for any reason. This Promotion is in no way promoted, endorsed, or administered by, or associated with Adidas, Kanye West, Instagram, or Twitter. You understand you are providing your information to the Sponsor and not Adidas, Kanye West, Instagram, or Twitter. The information you provide will be used as stated herein, and for purpose of this Promotion, in accordance with the Sponsor’s privacy policies. 

Promotion Period, Events, Dates, Locations 

The Promotion begins on or about 3:50PM EST on December 13, 2015 and ends on or about 11:00PM EST on December 13, 2015, or upon eligible prize claim (as provided herein) whichever is soon (“Promotion Period”). There will be one single event at one single location held during the Promotion Period. All dates, times, Events, clues, and locations and information are subject to change in the Sponsor’s absolute discretion.


During the Promotion Period: Follow @Hypeist on Instagram and Twitter. The Sponsor will be hiding tokens, and not the actual reward. The hidden token is redeemable for the reward once the winner claims the prize (following instructions from the Sponsor). Clues to identify the location of hidden token and Event/Promotion specific messaging will be communicate prior to the Event via Instagram and may be communicated via additional social media channels directing them to search for clues on Instagram. 

Once the clues are released, participants must analyze them for the identity of the location. The location will be within New York City and a Promotion specific prominently dressed authorized representative of the Sponsor will be present at the location (“Authorized Representative”). The participants to appear in person at the location and comply with all prize claim requirements will be eligible for the respective prize depending on if they find the token. Participants will be eligible to bring 1 guest participant, however, the winner may claim the Prize as an individual, not a team. Information provided becomes the property of the Sponsor, and will not be returned.

Event Prize Claim Requirements: Within the Event Period (and subject to verification and compliance), the first eligible participant to use the clue(s) to identify the location, safely reach the location in person, find the hidden token, AND identify themselves to the Sponsor’s Authorized Representative and show them the applicable Event post clue (eligible “prize claim”) may be eligible for the respective Prize for which they qualify based on their timing. Potential winners must execute and return the required release documents or else prize will be forfeited and awarded to an alternate qualifying potential winner at the Event based on time. Once the eligible prize claim has been made for the Event, the Event will be deemed terminated and a message will be communicated via Instagram to that effect.

Promotion Entities hereby disclaim any responsibility for, and make no guarantees or warranties of any kind, express or implied, with regard to adequacy of cellular coverage, or devices, or any other equipment or data used or available during the Promotion, or any element thereof. Promotion Entities are not responsible for Instagram, device, service provider, network or equipment malfunction, failure, incompatibility, unavailability, nor for the failure to provide clues, nor the inability to participate, nor for any human or technical error, or traffic/transportation interruptions, congestion, slow-downs, stoppages, or any force majeure, or any other causes similar or dissimilar which interfere with entrants’ ability to in any way participate in the Promotion, or any element thereof. Normal internet access and device usage charges imposed by entrant’s mobile plan and/or on-line service will apply. This Promotion may not be available via all mobile carriers. Standard messaging & data rates apply to internet access via mobile devices. Other charges may apply; check your mobile plan for rates/details.

Prize awards are subject to compliance and verification. In the event of a tie, the tie will be broken by being the first (in Sponsor’s representative’s sole and absolute judgment) to provide the correct response to a tie-breaker clue administered between the tied participants/teams only.

Participation in the Promotion and any element thereof is governed and subject to these official rules and any Event instructions and directions provided at any time (whether verbally or written) by Sponsor’s Authorized Representative during an Event. All rules of the Promotion, an Event, activity, participation, timing, clues, Locations, execution of the Event (including prize claim requirements/fulfillment), selection of the winners and all other determinations relating to an Event will be made by Sponsor or its Authorized Representative, whose decisions are final and binding. Such Event instructions are made a part of these Official Rules and incorporated herein by reference. Should there be any inconsistency between these official rules and the instructions of a scavenger hunt Event, these official rules will prevail, govern and control. Participants who in Sponsor’s or its Authorized Representative’s sole and absolute judgment, are or appear to be at any time non-compliant, cheating, fraudulent, violent, a danger (to themselves or others), out-of-control, unsportsmanlike, inappropriate, offensive, vulgar, harassing, under the influence, or are in any other respect not acting within the spirit of the Promotion or whose actions may bring Sponsor’s products or brands into disrepute will be disqualified. Sponsor reserves the right, at its sole and absolute discretion, to immediately refuse, disqualify, or withdraw any participant at any time prior to, during or after an Event, and if previously adjudged a potential winner, will require prize forfeiture and return. Potential winners MUST remain at the location to be verified, execute the required releases, and to receive their Prize. Non-winners will NOT be awarded a prize.


All prize will be awarded assuming a sufficient eligible prize claim is made at the Event. The Event winner will receive (1) Adidas Originals Yeezy Boost 350 “Moonrock” Men’s US Size 10. Any prize details not specified above will be determined by the Sponsor in their sole discretion. Prizes are non-transferable and must be accepted as awarded. No cash or other substitution may be made, except by the Sponsor, who reserves the right to substitute a prize with another prize of equal or greater value if the prize is not available for any reason as determined by the Sponsor in their sole discretion. The Winner is responsible for any and all other costs and expenses not listed above. Prizes will be reported as income to a winner, and the winner is responsible for taxes, if any, associated with the receipt of a prize. In no event will Promotion Entities be responsible for awarding more than the stated number of prizes. Any prize pictured in advertising or promotional materials is for illustrative purposes only and may not be the actual prize awarded.

Potential winners may be required to execute and return either a Declaration of Eligibility, Publicity and Liability Release, or a Publicity Release. In the event of non-compliance, inability to notify potential winner or a potential winner’s failure to timely respond at any time, the prize will be forfeited and an alternate qualifying winner (based on timing) will be selected at the Event. No sale, barter, transfer or assignment of a prize in whole or in part to any third party permitted. Gift cards are subject to the terms and conditions of issuer. No substitution or cash equivalent of prize offered, except by the Sponsor at its sole discretion. The Sponsor in its sole discretion reserves the right to substitute a prize with a prize of comparable value. Transportation and lodging are not provided as part of the prize. Winners will be responsible for all transportation, gratuities, meals, lodging, and any other incidental costs, fees or expenses not identified in these rules. If the event, or any element thereof, is delayed, postponed, or canceled for any reason, winners will not be reimbursed for tickets. Tickets are subject to standard rain-check policies and procedures. Tickets are awarded pursuant to a revocable, nontransferable license that is personal to the winner and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated, or otherwise conveyed. A violation of these restrictions shall revoke winner’s license, and the tickets will not be honored. Prizes consist only of the items listed as part of the prize. Talent is subject to availability. Any difference in ARV and actual value will not be awarded as cash or otherwise. Winners are solely responsible for any local, state, and federal taxes, if any, and any other expenses, fees and/or costs incurred in claiming or using a prize.

Disclaim and Release of Liability

Unless prohibited by law, entrants agree to allow use of their name, voice, city/state of residence, photograph, and/or likeness for advertising and/or trade and/or any other purpose in any media or format now or hereafter known without further compensation permission or notification.

The Event/Promotion is subject to federal, state, and local laws and regulations and is void where prohibited by law. In the event that the operation, security, or administration of the Scavenger Hunt is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, the Sponsor may, in its sole discretion, either: (a) cancel or terminate the Scavenger Hunt; (b) suspend the Scavenger Hunt to address the impairment and then resume the Scavenger Hunt in a manner that best conforms to the spirit of these Official Rules; or (c) award the prize at random or award the prize according to the Judging Criteria from among the eligible entries received up to the time of the impairment. The Sponsor reserve the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Scavenger Hunt or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Scavenger Hunt may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsors reserve the right to seek damages from any such person to the fullest extent permitted by law. Failure by the Sponsor to enforce any term of these Official Rules shall not constitute a waiver of that provision. In the event the Sponsor is prevented from continuing with the Scavenger Hunt or the integrity and/or feasibility of the Scavenger Hunt is severely undermined by any event beyond the control of Sponsors, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of the Sponsor (each a “Force Majeure” event or occurrence), the Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Scavenger Hunt without any further obligation.

By entering and participating in the Promotion or any part thereof, participants agree to release, indemnify and hold harmless the Sponsor and all other Promotion Entities, Instagram, and each of their respective directors, officers, employees and agents (“Released Parties”) from any and all alleged or actual claims (including without limitation personal and bodily injury, wrongful death and disability, property damage), actions, demands, settlements (whether or not litigation is commenced), judgments, losses, liabilities, damages, costs and expenses (including without limitation reasonable attorney’s fees) (collectively “Claims”) arising from or related, in whole or in part, to participation in this Promotion, any Event related activity (including but not limited to travel to/from locations and/or any other travel to/from and/or participation in Event and/or prize related activities), delivery, mis-delivery, acceptance, possession, use or misuse of a prize, whether or not caused in whole or in part by the negligence of the Promotion Entities and/or their agents. In no event will Promotion Entities, their parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies and/or all their respective officers, directors, employees, independent contractors, representatives and agents, be responsible or liable for any damages or losses of any kind, including indirect, incidental, consequential or punitive damages arising out of your participation in this Promotion, Event or prize related activities, or access to, and use of, any participating internet site(s) or the downloading from and/or printing material downloaded from said site(s). By entering and/or accepting a prize, entrants and any winner covenant to the fullest extent permitted by law not to sue any Released Party or cause them to be sued regarding any matter released above, and not to disaffirm, limit or rescind this release. A waiver by one or more of the Promotion Entities of any term in these official rules does not constitute a waiver of any other provision.

Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Scavenger Hunt or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of New York. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsors in connection with the Scavenger Hunt, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

Winners List
For the name of the winner(s), please send an email to Limit one request per person, or household. Requests must be received within four (4) weeks of the Entry Period.


Hypeist is a platform where brands can release exclusive products, experiences, and content to fanatics through beacon-powered scavenger hunts.